For you is a mix. Some posts are from people you follow, some are about things you’re into, and some are simply popular right now. In the app’s words: Your feed learns from what you watch and react to. Your choices here are added on top, and they stay.
Where the posts come from
- People you follow.
- Accounts you often watch, even if you don’t follow them.
- Topics and words Ayyam has learned you like, from the posts you watch and react to.
- Hashtags and topics you follow.
- What’s popular right now.
- New posts, so new creators get a chance to be seen.
- Now and then, something different, so your feed doesn’t only show more of the same.
Posts from people you don’t follow are always public posts.
What’s kept out
- People you’ve blocked, people who’ve blocked you, and people you’ve muted.
- Posts you’ve hidden, or marked Not interested.
- Posts with the words you listed under Words to see less of.
- Posts you’ve already seen.
Change what it shows
- On a post, tap ⋯ to see why it’s there, or to see less like it.
- Follow hashtags and topics to see more of them.
- In Settings → Wellbeing → Your interests, see what Ayyam has learned, add topics, take some away, or tap Start fresh to make For you start again like a new account. The people, hashtags and topics you follow are kept. See How do I start my For you feed fresh?